In addition to the learning experience from meeting with partners from other countries, there were also several interesting seminars and presentations adding to the value of attending TravelMatch.

The day started with a breakfast seminar organized by the PLUS DMC group, focusing on various interesting destinations in Europe, some of them to be considered as hidden gems for a lot of people. This group, with DMC´s in a large number of countries, have a lot of experience and skills, and they are among the most loyal partners at TravelMatch.

The lunch seminar was as always organized by the “Destination of the Year”, being Lativa on this occasion. The title “Easy to Reach, Hard to Forget” explains in a good way the position of Latvia as a destination. The distance is short and flight connections are good, and therefor quite a lot of Norwegians have visited the country. Still there is a lot more to see and explore, and among the destinations represented were Jurmala and Liepäja. The seminar opened up for new attractions  and experiences in the years to come.

Liepäja, being honored as European Capital of Culture 2027, served as the host for the social mingle following the workshop meetings. The video that was shown, gave many of those present a new experience, since Liepäja is probably not so well known to many of the participants. After the presentation, there were several expressing interest in visiting this destination. And one winner of the lucky draw shall certainly have this chance…!