At TravelMatch Norway 2026, Latvia shall have the position as “Destination of the Year”.

This means that the country shall be very visible at the event, with a delegation of partners from different parts of the country, representing various sectors of the travel industry in the country. Together they will perform a variety of activities to focus Lativa as an interesting and diverse  travel destination. This is also underlined through the annual lunch seminar hosted by the “Destination of the Year”.

Although Latvia is a rather small country in the Baltics, it is still rather well known to many people. This is indeed the fat for the capital city Riga, with an exciting old city, but the country also have several other destinations worth a visit. A short distance and good connections makes the country even more attractive to the Norwegian market. The presence at TravelMatch Norway 2026 shall furthermore highlight this aspect.