Every year at TravelMatch Norway there is a region or country being presented as “Destination of the Year”, being focused in particular. In TravelMatch Norway 2025, the Czech Republic has taken this role, coordinated by Czech Tourism in Stockholm.
As always, this shall be very visible in the venue and at the event, where Czech Tourism and Czech Convention Bureau participate with a number of regional and commercial partners from their country. There shall be a variety of participants from the Czech Republic, representing both various sectors of the tourism industry and several destinations, but also partners presenting the whole country.
This shall also be reflected in the annual lunch seminar, with Czech Republic serving as the host. More details shall be published later.